The Journey Of An Idea
We travelled around California, Vancouver, Boston, and NY. Our journey would later inspire the idea of X-LITE.
We dropped into an Entrepreneurship module and pitched the concept of a delicious, low calorie, and sugar-free alcohol product. We finished top of our class which proved that health-driven people wanted something different.
We started developing our first prototypes, sampling them with our friends and family.
We were 1 of 10 lucky teams selected in Trinity College's Launchbox program. The program provided a fantastic opportunity to turn our ideas into reality.
We graduated from Trinity College Dublin. This is the point where we decided to put all of our energy into inspiring healthier relationships with alcohol.
We qualified for the prestigious Food Works Programme, run by Enterprise Ireland, Bord Bia, and Teagasc.
We were sick of bloaty beers and bland seltzers... so we decided to make something different. That's why we developed a delicious, low-calorie alc drink, that's full of energy. Brought to you by Pat & Olly.